The ever-ethereal EMMI IIDA has unveiled a stunning video to accompany her recent single, ‘Trinity’ released on 24 January 2024 via her own label EFG Records Oy. EMMI IIDA is an internationally-recognised Finnish visual artist, holistic interior architect & musician who now seeks to translate her artistic prowess into her music. EMMI IIDA’s recently released string of singles have already gained support from notable tastemakers METAL Magazine, CLASH Magazine, NOCTIS Mag, Earmilk, BBC 6’s Craig Charles, RTÉ 2FM, as well as securing her an interview with MTV Finland.
‘Trinity’ sees EMMI IIDA spicing up her sonic recipe, adding a flair of avant pop to her ethereal, ambient formula. Shot in the dreamy desert-scapes of Joshua Tree in California and directed by Tildeath Network, the accompanying music video features EMMI IIDA crash-landing in the desert – stark, sparkling and alien in a silver outfit and spacey visors. She wanders through the desert, glinting, and in a burst of light changes into an all-black, more ‘human’ outfit. She discovers a human (Jasper Sommer) and touches his forehead, and his eyes light up as his third eye opens. EMMI IIDA’s presence and performance are both ethereal and potent.
EMMI IIDA revealed: “‘Trinity’’s music video is about an extraterrestrial landing on Earth against her own will, as she has been given a mission of waking people up, trusting their intuition, activating their own willpower, solar plexus chakra and opening their third eye. She’s wondering about the state of our Earth and horrified by how it currently is: how we’re fighting instead of finding our way to union, oneness. She’s hoping there’s still time left for us to make a change. Is there?”
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